The rapper and entrepreneur launched the alcoholic whipped cream brand’s limited edition lime flavor at The Bungalow Monday night.
Whipshots, a vodka-infused whipped cream product from Starco Brands and co-founder and partner Cardi B, has launched a new limited edition lime flavor just in time for summer.
On a misty Monday night in Santa Monica, the rapper, entrepreneur and media personality revealed the flavor’s new “Whip It, Beaches” advertising campaign, and made Whipshots-topped cocktails for guests at The Bungalow.
Joining vanilla, mocha and caramel, the lime flavor is available for a limited time in retail stores (across 25 U.S. states) now and will be online starting June 14. By the end of summer, Whipshots – which first launched a year and a half ago, and has sold over 2 million cans to date – is expected to be available for purchase in 37 markets (including Cardi’s native New York).
“I’m not a real big fan of
Cardi B at the Whipshots event JERRITT CLARK/GETTY IMAGES
With the help of celebrity mixologist Rob Floyd, Cardi B whipped up a range of cocktails, including a special Cardi-Rita and Mojo Mojito finished off with the whipped cream, which contains 10 percent alcohol per volume. “Me personally, in my house when I started using this Whipshot, I’m thinking of doing a cereal milkshake. I feel like adding a little bit of vodka in my milkshake and then I use this whipped cream for it because that’s the type of taste that it gives. It tastes like a cereal, birthday cakey…” Cardi shared.
She was also joined by
It’s the five year anniversary of the rapper’s debut album
“I told the owners, ‘I’m all in if you guys are all in. I’ll put the work in on my side – I’ll be in the events, I’ll promote it, we are partners so I’m going to go all in for this product – just make sure it tastes good, make sure the cans are great, make sure there are no complaints.’ And then it’s like boom, here we are now,” she said. Beginning in June, Whipshots will embark on a special partnership with AMC Theatres across the country, where the new campaign commercial will be seen on the big screen, and patrons will be able to buy the spiked whipped cream in over 250 theater locations.
Cardi B at the Whipshots event JERRITT CLARK/GETTY IMAGES
“She’s an absolute force. And honestly, she has such vision and she knows her audience so well, that she can instantly go, ‘This is what we’re doing, I want to go this way, I don’t want to go that way,’” Dave Dreyer, chief marketing officer at Starco Brands, told
As far as how she thinks her fans will take to the summery product? For Cardi B, the brand alignment (with her own personal brand) is clear.
“I feel like people can do different types of spirits but I’m a person that likes things light, I like light liquor, and I’m a mom so I cannot be drinking like hardcore, I just can’t do that anymore,” she told